In the summer of 2021, we continued the annual campaign for the Mondelēz biscuit category. This time we developed the concept “Travel wherever the taste takes you!”, through which we made a direct association between the consumption occasion and summer activities. In addition, in the context of the COVID-19 pandemic, we tried to support the local economy by offering prizes produced in Romania.
In addition to the in-store component, the campaign also benefited from a significant digital presence.
