Cars for the Taste of Romanians
The Enterprise campaign was aimed at Romanians in the diaspora who come back home during the summer and need to rent a car. We dramatized the "influences" Romanians return with from abroad and how they rent cars. In order to get their attention, we stepped away of classic approaches such as reconnecting and exploring Romania, and went for one as natural, humorous and referential as possible. We collaborated with comedian Cosmin Natanticu and shot a series of digital videos based on different typologies of Romanians returning to the country and looking for the perfect car. The campaign has been amplified in digital and social media, but most importantly, no matter where they came from Romanians found the perfect car for their holiday home at Enterprise.
