Back To Top

Catch the holiday taste

  /    /  Catch the holiday taste

Catch the holiday taste

In the summer context, we developed the umbrella concept ”Catch the holiday taste!” for Mondelēz biscuits category. Our challenge was to create an organic association between the consumption occasion and the product because biscuits are one of those sweets that are not a top of mind choice for consumers during summer.

To amplify the communication, we developed a website so the consumers could register their receipt in order to win one of the campaign’s prizes. The campaign was contextualized in 4 large chain stores.