Back To Top
Image Alt

Durex RED campaign

Durex RED campaign

While AIDS is one of the most frightening STDs in the world, Romania has over 15.000 infected people. The numbers may not be 100% accurate as many people don’t test themselves. Having the sexual safety as a main challenge, Durex wanted to do something about it and launched a global CSR campaign, that we adapted locally through a partnership with ARAS (Romanian Association Against AIDS). In this context of a CSR campaign, 10% of the sales of condoms with red packets were donated to the Association to be used for free testings. Andreea Raicu and Carla’s Dream’s lead singer were our strong voices.
7

Client:

Durex

Category:
Date: