Nike Anamorphic sneakers (link)

For the annual celebration of Air technology, Nike Japan has prepared an anamorphic ad for Air Max Day. In order to create the illusion of 3D on a Digital OOH, the team worked for about 2 months, an effort that highlights a trend increasingly visible in recent years. 

Anamorphic ads are brands’ attempts to create immersive digital experiences that break the fourth wall, in places you wouldn’t expect: the busiest parts of cities. 

Similarly, marketers are producing content for Social Media that visually seems to break through the barriers of familiar layouts.

Burger King 100% clean dessert (link)

The David the Agency network made an unconventional spot for an unconventional client: Burger King. The creative work reinforces the business direction, on the one hand, the removal of all additives and preservatives from Burger Kings products, and on the other hand the bold approach of the last few years where they haven’t shied away from showing products for real, even if they don’t look good. If their ice cream used to contain sh$*t like artificial flavors, now it just looks like one to remind people that it’s free of artificial anything.

eMag – Ghici cine s-a întors (link)

In anticipation of the restrictions lift, eMag has prepared a TVC with British influences: close-up shots, dynamism and witty humor, in which it has integrated its varied range of products for this years’ post-restriction normality.