Award for Minio at the PIAȚA Awards
The end of the year brings us an award from Piața Magazine. It reflects the success of the promotional campaign “Poftă de Vară”, carried out during the summer months for our client, Mondelēz Romania.
The project won recognition in the category “Most Effective Promotion by a Supplier”, Sweets section.
The winners of the 2019 – 2020 season in FMCG and Food Retail were determined by the votes collected by ISRA Center Marketing Research, partner of the PIAȚA Awards, from 9 to 23 October, from 583 voters, representatives of the 20 largest retail chains, and over 500 stores in traditional retail – who voted for the nominations submitted by suppliers – and 31 representatives of the largest companies providing FMCG products and services. All votes were balanced with the market share of the respective company so that each voter’s choice was weighted in proportion to the company represented.
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