After parting ways with Pastel, the agency she founded 10 years ago, Ioana Mucenic is starting a new communication agency, this time with Paul Cotor. The new agency has an increased focus on strategy and innovation and started directly with a team of 13 people.

Even though its official start is today, the company already has campaigns running for prestigious clients in the local market. Minio Studio’s goal is to challenge brands to keep up with consumers. 

“The Communication industry has become increasingly complex, and our role as an agency is to understand thr consumer’s issues and connect them with brands through innovative solutions.” Ioana Mucenic (CEO of the company) said.

“Delivering on this promise is increasingly difficult. That’s why Minio Studio supports its clients with an unique arsenal in the market: a strong team, a network of consultants with expertise in different markets, trend analysis tools and a proprietary methodology called REFRAME (under registration).” pointed out Ioana Mucenic.

Ioana Mucenic (CEO al companiei)

“The competition in this market is too great for us to afford to be just another agency,” said Paul Cotor (Partner & Head of Creatives).

“We deliver integrated communications campaigns that radiate from a well thought out strategy. We implement them directly or through partners with expertise in niche markets and channels. The network of strategic alliances is a competitive advantage that we develop every day”, concluded Paul Cotor.

Paul Cotor (partener & Head of Creatives)

The agency prides itself on being a start-up in a highly competitive market. According to statistics, only 1 in 10 companies becomes a success.

On this premise, Minio Studio employees have created the agency’s blog, where they will post daily articles about its development, with its victories and defeats. In this way, readers can really see the company’s development, in an initiative that is unique in its sincerity.

“We want to be transparent and tell our story that is being built right now, in front of all of us. We want our blog to become, over time, a community of people working to make their dreams come true. You can read us here,” said Ana Achimescu (Head of Accounts).