During the warm season, we are more tempted to explore new territories. L’OR knows how important each experience is, and through the Cold Coffee campaign it has been shown that you can also travel by taste. The main idea of the concept was precisely the exploration of cold recipes based on L’OR coffee, recipes that took us sensory into different areas of taste with the help of the influencers who created content in the campaign – Alexandra Ungureanu (music & art), Cristina Bâtlan (business) and Gina Chirilă (fashion & lifestyle).
