During the pandemic, all our lives changed; especially our daily skincare routines. Furthermore, the access to accurate information is more important than ever. The masks we wear made us more interested in what happens to our skin and the relation we have with our dermatologist also changed.
CeraVe is a worldwide-known skincare brand, but in Romania, it is just beginning to become a strong benchmark in the skincare field. Each year, CeraVe conducts a global study to reveal additional information about what changes in the skincare sector. This year, our challange was to find a way to present the event in a more attractive manner and not only through a series of online influencer activations.
We realized that the solution comes from turning the event into an attractive one, not only for the CeraVe customers, but also for all skincare enthusiasts and the general public. What was our solution? We organized the first online show dedicated to skin cleansing in Romania, where influencers and specialists in dermatology were active participants.