“I want to eat something tasty, but I don’t know exactly what.” Sounds familiar? Well, this is exactly what this campaign is all about. With the help of Chef Dexter, we’ve put together a cheat sheet for creating the perfect snack for the perfect occasion!
Oreo and Philadelphia are different brands with very different and specific products. Oreo is a sweet biscuit and Philadelphia is a salty cream cheese. So how do we creatively communicate these two brands in a joint campaign? What about snacking can go beyond this difference in taste?
Then it clicked! We realized that while it may seem like a simple task, choosing a favorite snack can actually get quite frustrating. When in need for something quick and tasty, we always seem to be lacking in inspiration. And so, Chef Dexter created several snacking recipes that we then submitted to the vote of the consumers to decide which of the snacks are the best.