Out of 7 nominations at Webstock 2020, Minio Studio won 3 awards for 3 campaigns in 2 of the competition categories. These are the projects “Rowenta Forever Sharp“, “Durex G-Spot @ Untold” and “Sun Treasure” made for Rowenta, Durex & Sun Plaza brands.

PRIZE 3 – ROWENTA FOREVER SHARP @ BEST USE OF VIDEO

The launch of the Rowenta Forever Sharp machine was a digital-only campaign with Flick at its center. It’s one of those projects where the influencer makes all the difference. Flick Domnul Rimă came up with 3 poems, which he recited in front of the camera while shaving with his Rowenta trimmer. An almost impossible challenge that caught the attention of his followers and made them curious to find out more.

See the project HERE!

PRIZE 3 – DUREX AT UNTOLD @ BEST EXPERIENTIAL CAMPAIGNS

Durex’s presence at Untold involved a tower wrapped in LED screens, on which we projected real-time messages based on what was happening at the festival. In addition, we had Kiss Cam and all sorts of live streams on the brand’s Facebook page.

See the project HERE!

PRIZE 3 – SUN TREASURE @ BEST EXPERIENTIAL CAMPAIGNS

Sun Plaza launched the first augmented reality app that users can use to discover treasures and collect coins. The coins are then converted into prizes and discounts at various stores in the mall. The campaign was extensive, with influencers testing the app by live-streaming the experience (as in the gaming industry), as well as various digital executions, branding specifically in the mall.

See the project HERE!

If you want to work together on impactful projects, write us at ioana.mucenic@minio.ro, and let’s get to know each other. 😊